Is Ziinga Coming Clean?

Among all the penny auction sites out there, Ziinga is now forced to conform to trading standards or face being shutdown. So finally, all these Ziinga complaints coming to a close? Will people no longer get charge for 3 months membership? Let's wait and see!

Online entertainment shopping site Ziinga.com has publicly detailed its full compliance with advertising standards set forward by the UK Advertising Standards Authority (ASA). Since February 2012, all ad campaigns and individual advertisements that are run by Ziinga and its partner networks are in compliance with ASA’s CAP Code (Committee for Advertising Practice).

Ziinga.com, which is owned by Flamingo Intervest, was first contacted by the ASA sometime in late 2011 due to a complaint from a single Ziinga.com user. Throughout the rest of 2011 and into early 2012, Ziinga has been in contact with the ASA, consulting on proper standards and rules regarding non-broadcast ads within the United Kingdom with the aim to uphold better advertising practice.

Ziinga advertisements online and elsewhere now adhere fully to the CAP Code. The following former violations, as reported by Ziinga, have now been rectified:

• 3.1 - Marketing communications must not materially mislead or be likely to do so.
• 3.23 - Marketing communications must make clear the extent of the commitment the consumer must make to take advantage of a “free” offer.
• 3.3 - Marketing communications must not mislead the consumer by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, ambiguous or untimely manner. Material information is information that the consumer needs to make informed decisions in relation to a product. Whether the omission or presentation of material information is likely to mislead the consumer depends on the context, the medium and, if the medium of the marketing communication is constrained by time or space, the measures that the marketer takes to make that information available to the consumer by other means.
• 3.9 - Marketing communications must state significant limitations and qualifications. Qualifications may clarify but must not contradict the claims that they qualify.